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brand story

Established in 1997, Curél is a subsidiary brand of Kao Corporation in Japan. It is derived from the words “cure” and “well”and specially designed for dry and sensitive skin.

Formulated with advanced "hydrating & penetrating moisture-retaining ceramide care" from Kao’s extensive dermatological science research. From face and body to scalp and hair, Curél provides highly effective solutions with pH balanced, fragrance-free, colorant-free, hypoallergenic and alcohol-free to improve skin condition.

Since it was established, Curél has become Japan’s No.1* Brand for Sensitive Skin and widely recommended by dermatologists.

*Based on Intage Inc SRI data, Curél is the No.1 brand for sensitive skin in Japan from Oct 2009 to Dec 2011.


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